Selling is neither a formula nor magic. It is a psychological process between people in which you deploy your skills to move through the process, hopefully toward a conclusion that meets your interests. There are numerous skills used during the sales process: the practice of planning your conversation ahead of time; the ability to manage your emotions in real time; the desire to generate creative solutions in the face of adversity; and, most importantly, your communication skills. Communication skills consist of two parts: listening and talking.