This issue of CBR was very interesting to me personally as I have done some work focusing on the evaluation of Web site interaction value and ROI. Our contributors, however, have a wealth of experience and depth of knowledge in the actual design of a high-quality Web presence. They thus could explain what drives a high level of Web site interaction value as well as offer valuable guidelines for the implementation of a high-quality Web presence.
Article
Web Site Quality: Don't Fall into the Trap of Complacency
Posted August 31, 2008 | Leadership | Cutter Benchmark Review
About The Author
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
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