Desmond A. Martin is IBM's Global Subject Matter Expert on Business Analytics and Optimization. He is a seasoned professional with an over 30-year track record, working with many of the world's top retailers, CPG companies, and financial institutions. Prior to joining IBM, Mr. Martin served as CIO of Harrods, VP of Retail Industry Solutions at Teradata, and VP of General Merchandise Industry Marketing at NCR. He can be reached at Des.Martin@us.ibm.com.