Pierre Berthon is the Clifford F. Youse Chair of Marketing at Bentley College (USA). He has held academic positions at Columbia University as well as Henley Management College, Cardiff University, and University of Bath (UK). Mr. Berthon's research is eclectic, appearing in journals such as Sloan Management Review, California Management Review, Information Systems Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Technological Forecasting and Social Change, Long Range Planning, Business Horizons, European Management Journal, Journal of Interactive Marketing, Journal of Information Technology, Information Systems Review, Journal of Business Ethics, and Marketing Theory. He can be reached at pberthon at bentley.edu.