CUTTER BUSINESS TECHNOLOGY JOURNAL  VOL. 31, NO. 8

What is starting to be clear is that executives and managers who ignore the subject of data governance do so at their own peril. As is usual in all IT-related subjects, a tool is not a magic wand, regardless of what a vendor might tell you. Instead, placing your data under good stewardship, and making it do new and good things for you, requires hard work and attention to four pieces of the puzzle: people, process, content, and (finally) technology.