Rudy Chang specializes in the transformation of large-scale enterprises into digital-centric, customer-driven organizations through the application of service design thinking, Agile methodologies, and technology. He is an expert in the integration of digital and e-commerce technologies with core IT functions and enterprise data strategies to reinvent customer experience and drive next-generation digital business models. Mr. Chang leverages his deep operational experience leading sales, marketing, strategic partnerships, operations, and IT to drive high-impact results on growth, profitability, and customer satisfaction. He is currently helping IBM define and implement a "content as a service" strategy that enables a data-driven marketing model, which maximizes every customer interaction to build long-term client relationships. Previously, Mr. Chang held several senior executive roles at Pitney Bowes, where he led a comprehensive digital transformation strategy developing the company's multichannel customer experience, digital technology investments, IT systems, and channel strategies that led to step-wise productivity gains, improvements in customer satisfaction, and delivery of modernized enterprise IT capabilities.

Mr. Chang holds a BS in civil engineering and architecture from Princeton University, an MBA from Rensselaer Polytechnic Institute, and has completed executive education at the Darden School of Business at the University of Virginia. He can be reached at rudy@digital-cx.com.