Ian Gotts is Founder of Elements.cloud, a the freemium Agile Business Analysis app that supports Salesforce, but also plays well with other systems. Previously, he was a Director at Zuant, and Vice President at TIBCO. Mr. Gotts was also Founder, Chairman, and CEO of Nimbus, a software company that was acquired by TIBCO. He is author of four books: Common Approach, Uncommon Results; Why Killer Products Don’t Sell; and two Thinking of… books on cloud computing, which makes him a soughtafter and entertaining conference speaker.