We hear of few organizations that debate whether the enterprise needs a marketing function. However, there is interminable wrangling about the value proposition for EA, and considerable effort devoted to crafting and articulating persuasive arguments for EA's existence. It is obvious that value propositions are necessary only because EA's value is not readily apparent.
Advisor
About The Author
Balaji Prasad is President of the strategic architecture firm, Eminnode LLC. Previously, Mr. Prasad served as an EA leader within Cognizant’s Global Banking and Financial Services Practice and as CTO and Chief Architect for various large enterprises, including EDS (now HP Enterprise Services), General Motors, OnStar, and The Hartford Financial Services. With 30 years’ experience in IT leadership centered around architecture, innovation, and… Read More
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