Getting the Right Requirements for IT with Empathy-Based System Design

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Getting the Right Requirements for IT with Empathy-Based System Design

Posted July 16, 2014 | Sustainability | Leadership | Technology | Amplify

THE NEW EXPECTATION IN CUSTOMER EXPERIENCE

The explosion of connected devices has set a new standard in consumer expectations, in that the "standard" is a moving target. Everything is connected, everything is digital, and everything is real time. There is no tolerance in the market for a company that produces great products but offers a poor service experience around that product or vice versa. The experience with your firm's products and services must be at least as good as the best experience a consumer has ever had with anyone else.

About The Author

Rudy Chang

Rudy Chang specializes in the transformation of large-scale enterprises into digital-centric, customer-driven organizations through the application of service design thinking, Agile methodologies, and technology. He is an expert in the integration of digital and e-commerce technologies with core IT functions and enterprise data strategies to reinvent customer experience and drive next-generation digital business models. Mr. Chang leverages his… Read More

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Getting the Right Requirements for IT with Empathy-Based System Design

THE NEW EXPECTATION IN CUSTOMER EXPERIENCE

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