As a second-order effect of the Internet, digital transformation can be broken down across the three major areas that it will transform: customer experience, operational processes, and business models. Although transforming the customer experience is the most visible manifestation of digital transformation, as I discuss in this Advisor, transforming internal processes through digitization, worker enablement, and performance management can also show great benefits.
Advisor
Digital Transformation Beyond Customer Experience
Posted March 8, 2018 | Leadership |
About The Author
David Coleman is the founder and Managing Director of Collaborative Strategies, Inc., and has been an industry analyst on collaboration for the last 25 years. His current focus is on the critical role of collaboration in digital transformation.
Mr. Coleman has worked with companies in many different vertical markets where he has led organizations through the process of determining their readiness for collaboration, social networks, and online… Read More
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